INCHA was born with a desire to create a brand that brings together Pakistani fashion and the international market. Our collections are designed to combine the intricacies of Pakistani design and contemporary tailoring.   

The creation of INCHA has been a personal journey to blend the influences of Pakistan into a style that is wearable in London and beyond.  Each piece is designed and carefully curated by our Creative Head and Founder to express an appreciation of the traditional craft and current style of Pakistan with the versatility wanted for a modern wardrobe.  

Look to INCHA for the best of both worlds. Your filter to exceptional style.